فاعلية الصفحات الدينية الرسمية عبر مواقع التواصل الاجتماعي في مواجهة الأزمات الصحية

Abstract EN

The study aimed to identify the extent of the effectiveness of religious content published through the official religious pages on social media in the face of health crises “the emerging corona pandemic” as a model, in light of the approach to crisis management, as well as to what extent these pages can contribute to the development of health awareness among young people.

With a sample of 200 males and females who are exposed to these pages? This is in light of the theory of reliance on the media, and finally monitoring and analysis of the discourse of religious pages about the emerging corona virus pandemic in the context of the surrounding media and political context, which contributes to determining the reasons for highlighting and neglecting certain aspects, and the references used by each religious page to justify its speech, in the light of the introduction of cultural analysis.

The results of the analytical study revealed that the most prominent factors that intervened in the formation of the press discourse of the study sample were the official orientation of the state to which the religious pages belong, and then the ideological affiliation to it, which led to the existence of a compatibility relationship between the discourse of religious pages and the orientations of the Egyptian state.

In the field, it was found that the majority of respondents agreed that the official religious pages played a positive role in confronting the Corona pandemic, as well as the high effects of cognitive, emotional and behavioral dependence on social networking sites as a source for enhancing collective awareness about the Corona pandemic.