فعالية مواقع التواصل الاجتماعي في التوعية بقضايا الذكاء الاصطناعي لدى الجمهور الإماراتي : دراسة ميدانية

Abstract EN

The problem of the study is to identify the role of social media in raising awareness of information and communication technology issues, specially how identifying the issues of artificial intelligence in terms of its concept, areas of uses and challenges, and then testing the extent of the relationship between the effectiveness of marketing for artificial intelligence issues through social media and the formation of the Emirati public's awareness and its ability to The change in the behavior of citizens in dealing positively with this modern technological technology and reducing the manifestations of negative use of it as well.

The study contributes to establishing the concept of the modern digital environment, defining its basic components, how to measure it and determining the impact of its employment, which helps to draw a more detailed picture of the factors affecting the creation Public awareness of the importance of this digital environment in its life and how it best interacts with it.

The study also aims to determine the communicative effects of the study sample from the Emirati public following of artificial intelligence publications, and the study aims to identify the Emirati public's use of products or services that have relied on artificial intelligence technology.

The study withdraws a sample consisting of 400 individuals from the Emirati public for those over 18 years of age from various economic, social, political and other levels.

And the electronic distribution was targeted at all emirates of the Emirati society.

The results of the study reveal the rise in the use of social media permanently, and 80% of the study sample came to have an increased awareness of the concept of artificial intelligence applications compared to 20% who have the moderate awareness, and that the rate of 89% Of the study sample, awareness of the fields of artificial intelligence applications increases, compared to 9.3% who have the moderate awareness, and then 1.7% who have the low awareness.

The manifestations of the study sample's fear of artificial intelligence technology varied even though it was mentioned in the first that artificial intelligence causes a major breach of privacy, at a rate of 31.1% , and it was evident that there was a statistically significant effect between the intensity of the Emirati public's use of social media on their attitudes towards the use of products and services based on technologies Artificial Intelligence, as well as the existence of a statistically significant impact between the motives of the Emirati public's use of social networking sites related to artificial intelligence to raise awareness rates in the concept of artificial intelligence.