دور إدارة المعرفة في تطوير المحتوى الإعلامي لقطاع الإعلام السعودي في ظل تحولات البيئة الرقمية

Abstract EN

The Kingdom of Saudi Arabia is among the first Arab countries to start employing knowledge management strategies in the media sector, which has developed an amazing development thanks to contemporary technical progress.

Individuals and groups, and the formation of their intellectual and social positions in all societies.

This confirms that the process of developing media content for the Saudi media sector cannot be achieved without prior planning that is based on modern foundations and is mainly based on knowledge management strategies that require a fundamental change in organizational strategies in the media content industry and management system.

 This is what the researcher seeks to achieve through this study, which belongs to “descriptive research, ” and its methodological procedures are based on the “descriptive survey” approach in order to come up with indicators and indications about the role of knowledge management in developing the media content of the Saudi media sector in light of the transformations of the digital environment.

The study came in four axes: knowledge management.

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the concept and characteristics, the reality of the media content industry in the Kingdom, the requirements for media content industry in light of the digital environment variables, knowledge management strategies and the development of media content in the Saudi media sector.

The researcher came up with a set of data, including that the institutions of the media sector in the Kingdom of Saudi Arabia have contributed to creating a strong influence within the modes of the media, intellectual, knowledge, social and cultural environment for the Saudi society, and the issue of developing media content presented, transmitted or broadcast by the institutions of the Saudi media sector during the last two decades is considered One of the challenges facing the Kingdom.

The researcher presented some proposals and recommendations, including: Increasing interest in implementing knowledge management in the Saudi media sector, developing media content that you produce, transmitting, broadcasting or broadcasting, while providing training and necessary courses for current administrative cadres to become at a level that fully qualifies them, and involving administrative levels.

The various media organizations involved in this process, listen to their views and take into account the proposals they make in order to enrich this process, and develop a general strategy as a framework for knowledge management in the institutions of the Saudi media sector.