اليقظة الإستراتيجية و علاقتها بالميزة التنافسية ببعض الأندية الرياضية

Abstract EN

The research aims to study the study of the level of strategic vigilance and the degree of competitive advantage in some sports clubs and the relationship between them.

And (40) as an exploratory sample from the research community and outside the main sample, and to obtain the data, the researcher built two questionnaires where the form included a questionnaire (Strategic Vigilance in Sports Clubs) on (42) phrases and includes the following themes: (Technological vigilance, marketing vigilance, competitive vigilance, environmental vigilance), and the form included a questionnaire (competitive advantage in sports clubs) on (40) phrases and it includes the following themes: (quality advantage, creativity advantage, cost advantage, response advantage) and the most important results indicated In light of the objective of the research and its questions, and within the limits of the research sample, and through the data collection tools and the method of statistical processing of data, the researcher was able to reach the availability of strategic vigilance and competitive advantage in the sports clubs under study at a high degree and the existence of a statistically significant relationship between strategic vigilance and competitive advantage, The most important recommendations were the need to use modern administrative methods such as strategic vigilance and others as an entrance to support the competitive advantage in sports clubs.