مخاطر تعرض المراهقين المصريين للتسوق الرقمي و آليات حمايتهم

Abstract EN

The study aims to uncover the risks of exposure of Egyptian adolescents to digital shopping and their protection mechanisms.

This study belongs to descriptive studies based on the survey method.

To collect data, a questionnaire form was designed and distributed randomly to Egyptian adolescents from first- stage students in Egyptian universities, and the study sample is determined to include 307 One of the adolescents from Egyptian universities (Ain Shams University, 6th of October University, New Valley University).

The study problem is determined in the following main question: "What are the risks of Egyptian adolescents being exposed to digital shopping and their protection mechanisms?" It is divided into the following sub- questions: To what extent are adolescents exposed to digital online shopping sites according to site type?, What are the main reasons for teenagers shopping on digital online shopping sites according to type Site?.

What are adolescents ’attitudes towards the risks of exposure to digital shopping?.

The importance of the current study lies in the following: It deals with a large segment of the Egyptian society, namely the Egyptian adolescents.

Its importance lies in trying to determine the risks of Egyptian teenagers being exposed to shopping Digital.

The study reached a set of results, the most important of which are: There is a statistically significant difference between the mean scores of males and the mean scores of females on the dimensions of the digital marketing risk scale, with the exception of (physical- social- time) risks, which are not significant.

There is a statistically significant difference between the mean scores of males and the averages of females' scores on the dimensions of the scale of protection mechanisms from the risks of digital shopping, with the exception of the mechanisms of protection from (information security- social) risks, which are not significant.