السلوك الاستهلاكي للأسرة السعودية خلال فترة الحجر المنزلي المترتب على جائحة فايروس كورونا COVID : دراسة ميدانية على عينة من الأسر السعودية بمدينة الرياض

Abstract EN

The study aims to identify the ways of consumption behavior of the Saudi family during the home quarantine of COVID-19, the researcher used the social survey method and the questionnaire was the research tool.

The study sample consisted of (933) Saudi families in Riyadh, and the research find a set of results: the highest rate for the study sample of Saudi families in Riyadh for shopping (once a week), with a percentage (38.16%), and the consumption of the families during the home quarantine was limited to purchasing the basics and their needs only with (3.91), while the families stopped buying luxuries with (3.72), and the most spending focused of sample was on (foodstuffs) with (2.79), followed by sterilizers and disinfectants with (2.63), and the majority of the sample agreed that the websites helped them in social distancing and staying at home during the home quarantine period with (3.94), the families agreed that the costs of social events became lower due to the home quarantine, with (4.45), and the absence of social events and family gathering helped them to save money on average (3.94), and they manage expenses through spending on necessities and disposal of luxuries with (3.67).

while the final result of the research shows the impact of this crisis on the consumption behavior of the Saudi family, and it helped them focus on the basics and not the luxuries, despite the technical progress that led to e-shopping, and the crisis helped Saudi families to save and manage their expenses