دور الدبلوماسية التجارية في الترويج للصادرات الصناعية في حقبة ما بعد كوفيد 19

Abstract EN

19.

Export promotion is a central issue to enhance the competitiveness of any country seeking to dominate the international market.

Therefore, this study aims to analyze the role of commercial diplomacy tools in promoting of industrial exports in the post-COVID-19 era.

To achieve this, many previous studies related to the field of commercial diplomacy and Covid-19 will be extrapolated.

The results indicated that the tools of commercial diplomacy plays important role to help exporters to promoting industrial exports in the post-COVID-19.

We found that the industrial company's resources are a prerequisite for the quality of commercial diplomacy activities.

Also, results show that use of industrial export promotion programmes will have a positive impact on the export performance of companies.

The results of this study are expected to provide insights and solutions for how to improve the performance of exports in the post-COVID-19 era.