أثر التراصف الاستراتيجي في تعزيز الاستراتيجية الرقمية : دراسة تحليلية لآراء عينة من أعضاء اللجان الامتحانية القائمين على الامتحانات الالكترونية في جامعة تكريت

Abstract EN

Objective: To determine the correlation between strategic alignment and digital strategy and the supposed impact of strategic alignment in enhancing the digital strategy.

Methodology and design: The research aims to know the impact of strategic alignment in enhancing the digital strategy, an analytical study of the opinions of a sample of members of the examination committees based on electronic exams at the University of Tikrit, and the research problem was identified in knowing the effect of strategic alignment in enhancing the digital strategy, and based on that, a design was designed The hypothesis of the research to clarify the relationship between the research variables, and the questionnaire was used as a tool in collecting research data, and the research adopted the descriptive analytical approach in its procedures, and (120) questionnaires were distributed in electronic form to a sample of members of the examination committees based on electronic exams at Tikrit University, and Data analysis using (SPSS V.18)Results: Among the most important findings of the research: There is a significant effect of strategic alignment in promoting the digital strategy at Tikrit University.