إمكانية تعزيز التجارة الالكترونية في ضوء تبني التسويق التفاعلي : دراسة استطلاعية لآراء عينة من متاجر الجملة العاملة في مدينة الموصل

Abstract EN

Developments in marketing products across e-commerce, meet the needs and desires to adopt effective marketing, including interactive marketing, which works to support communication and interact between producing and marketing organizations on the one hand, and the marketers and consumers on the other, and aims to find out What are the relationships of linkage and impact between interactive marketing and e-commerce, and this has been formulated from the hypotheses, including: There is a significant link between interactive marketing with its dimensions and e-commerce, and there is an effect on interactive marketing in e-commerce, and represented a sample search by (56) Wholesalers operating in Mosul and who deal through e-commerce.

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Statistical methods were used through SPSS VER24 to extract and interpret the results.

The search for a sentence was the most important of which: Interactive and electronic marketing play a prominent role (especially under crises, including health crises) And marketing.

Depending on the conclusions reached by its theoretical and applicable professionals, a sentence of recommendations that would enhance wholesale stores were made by marketing activities through e-commerce.