دور مزايا التسويق الالكتروني في تعزيز التسويق الاجتماعي : دراسة استطلاعية لعينة من العاملين في المنظمات الخيرية في محافظة نينوى

Abstract EN

The research aims to identify the role of e-marketing in promoting social marketing, as organizations of all kinds have been interested in e-marketing to achieve their marketing objectives through the increasing role of e-marketing, which is the main means and tool for the work of many organizations, including charitable organizations operating in Nineveh Governorate.

Imposing hypotheses that explain the relationship between research variables (electronic marketing) being an independent variable and social marketing being a dependent variable.

One of the hypotheses about the correlation and influence relationships between the research variables using many statistical methods based on the SPSS program.

The relationship between the research variables, which is produced in the light of the results, as well as the interest of charitable organizations in e-marketing in practicing their marketing activities, was tested through the positive relationship that appeared statistically.

The research reached conclusions, including that there is a correlation and impact between the advantages of e-marketing and social marketing, and that after saving time and effort, one of the advantages of e-marketing came first among other advantages, and in light of this, it has been suggested that charities use e-marketing to practice their activities through Providing computers and training employees to keep pace with modern and rapid developments, as it has become one of the necessities.

society at present.