المضمون الشكلي و الوظيفي في تصميم الشعار السياحي

Abstract EN

This study deals with the technical and functional bases in the design of the tourist logo in Jordan, its aim is to reveal the most important contents that focus on it, and to conduct a detailed analytical study of the Jordanian tourism logo to find out what the design rules followed.

It emerged that the final result of the Jordanian tourism logo was able to find a way to create a balance between form and content was technically contained within it a beautiful artistic form innovative and functionally it reduces deep and sublime meanings.