دور العناقيد الصناعية في تحقيق رضا الزبون : دراسة تحليلية لآراء عينة من المدراء و العاملين في الأقسام الإنتاجية في الشركات الأهلية لصناعة الأدوية في مدينة سامراء

Abstract EN

The main objective of the research is to test the role of industrial clusters in achieving customer satisfaction by carrying out an analytical study of the opinions of a sample of managers and workers in the productive departments of private pharmaceutical companies in the city of Samarra (Dubai Company, Aswar Al Khaleej Company, Dijla Company), numbering 94 people.

Questionnaire forms were distributed to them as the main tool for collecting data related to the topic of the research, and (94) valid forms for statistical analysis were fully retrieved, and a set of conclusions were reached, in the forefront of which there is a positive and significant correlation between industrial clusters and customer satisfaction at the level Total and partial, then the research concluded with a set of recommendations related to the research variables.