اللون في التصميم القرافيكيواثره النفسي في تسويق المنتج

Abstract EN

This study aimed to add a new methodology in the science and knowledge of color in the electronic commercial graphic design.

It also aimed to research in the fields of color in graphic design and its psychological effect in promoting the product, It aimed to analyze and evaluate the strength of color expression in the graphic design and communicate the message, in addition, the study used the experimental analytical descriptive approach, the researcher relied in the collection of data and information on the interview and questionnaire, The study assumed that color in the graphic design plays an important role in the positive impact of people's behavior in the delivery of information easily.

The study concluded important findings, including that the graphic design plays an important role in motivating people to purchase because of its psychological impact on marketing the commercial product, color in the graphic design plays an important role in the positive impact of people's behavior in the delivery of information easily.

The study recommended the need to pay attention to modern methods and design and keep pace with the innovations, tools and software provided by the computer in color processing.

As well as checking the productive technical values when using colors in the design of the commercial advertisement in terms of technique to ensure the success of the work and the financial gain of the organization.

And pay attention to ensure the positive message and the selection of colors and its symbolic indications and be careful not to use negative symbols and signals.

The color is a design element with creative value and a great psychological impact in marketing the product.