استراتيجيات التسعير ودورها في تعزيز السمعة التنظيمية : بحث استطلاعي في الشركة العامة للمنتوجات الغذائية

Abstract EN

The research aims to measure the impact of each of the market skimming strategy, market leadership, and market penetration on the organizational reputation practices represented by (performance, customer attractiveness, social responsibility, and product quality(, The diagnosis of any of them is of interest to the General Company for Food Products, as the research problem was that the researched company suffers from its weak ability to implement part of the pricing strategies in its work and this is reflected in its reputation in the market, and the questionnaire was distributed to an intentional sample of (30) managers and officials in the company The research, and the reality of the research variables were analyzed and diagnosed, depending on the ready-made statistical program (SPSS) and the use of the (EXCEL) program.

The research found that the market penetration strategy did not achieve a correlation and impact with the variable of organizational reputation and its dimensions, and the reason for this may be that the company does not work to reduce the prices of its slow-moving products, which recommends that the company's attention be directed towards this strategy by presenting Discounts for products, offers and free gifts to increase their sales and penetrate the market by distinguishing their prices.