أثر أنشطة التسويق عبر وسائل التواصل الاجتماعي في بناء ثقة الزبون : دراسة تحليلية لعينة من زبائن شركة زين للاتصالات

Abstract EN

Objective: To determine the impact of social media marketing activities on building customer trust.

Methodology and design: For the purpose of achieving the research objectives, and answering his questions, a descriptive analytical approach was used to describe marketing activities through social media and analyze their relationship to build customer trust to reach results.

The research took Zain Telecom as a field for it, and the research adopted the questionnaire as a main tool for collecting data and information, in addition to the interviews conducted by the researchers with a number of members of the research sample.

(292) electronic questionnaires were distributed to the company's customers through social media, and all were recovered and are suitable for analysis, the data were processed statistically through a number of appropriate statistical tests.

Results: The research found a set of results, the most important of which are: The influence of some marketing activities through social media (entertainment, interaction, counseling) on building customer trust.