تأثير جودة الخدمة على ولاء الزبون : دراسة حالة عينة من زبائن موبيليس

Abstract EN

Using the servperf model, which focuses on the actual performance of the service measure, This study aimed at discovering the effect of the dimensions of service quality on consumer's loyalty through mediation of customer satisfaction of sample from Mobilis customers, Data have been gathered through a questionnaire that was handed to a random sample of 237 consumers.

Using SPSS as a tool analysis, the study came up to find an indirect influence between the dimensions of service quality and the customers loyalty through customers satisfaction.