دور الابتكار الأخضر في تفعيل المسؤولية البيئية : دراسة حالة مركب هنكل الجزائر فرع-شلغوم العيد

Abstract EN

this study aimed to identify the role of green innovation in activating environmental responsibility in Henkel Algeria boat - Shalgoum Eid branch in Mila, the descriptive analytical approach, case study method and self-assessment form were used as a primary source for data collection, where a simple random sample of 150 employees was adopted.

To test the hypotheses of the study, the methods were used Appropriate statistic for data analysis and interpretation of results.

The study concluded that the degree of application of green innovation and environmental responsibility in organization is rather high with a close correlation coefficient (0.

854).

, so it must pay attention to green innovation that activates environmental responsibility through the knowledge of employees about the aspects that support green orientation to products and processes through training programmes, bulletins and regulations, to educate employees about the adoption of green innovation.