آليات حماية العنوان الإلكتروني و العلامة التجارية في المعاملات التجارية الإلكترونية

Abstract EN

The use of the internet is considered to be one of the foundations of the digital economy knowing that most commercial companies are moving towards adoption of commerce electronic in their relationships given the opportunity offered to them to promote their merchandise and services easily, inexpensively and without territorial limit.

On the other hand, it saved the consumer time and effort through diversity offers and ease of purchase and payment on electronic sites (tele-shopping).

The importance of these electronic sites made it necessary to find a way to put the consumer in contact with the company exhibiting its products via the internet.

This medium being the email address.

Thus these companies have chosen addresses bearing their acronyms or labels to distinguish themselves from other competing companies.

These addresses having become their distinctive representatives.

This has spawned a rush for companies to register their email addresses without having no rights or legal interests in them, thus violating the rights of others.

This state of affairs constitutes a way of pirating and seizing the rights of brand owners and other labels creating an amalgam between brand and address electronic mail, which implies the protection of electronic addresses and the right to owners of these brands or labels.