المركز القانوني للعملاء كعنصر إلزامي في المحل التجاري

Abstract EN

The commercial store is a group of elements of a distinct nature, both material and moral, and among these elements, contact with customers is the main moral element in it, so that it occupies an excellent position in the composition of the commercial store, and that all other elements work together to attract customers, and accordingly, the value of the shop is linked Primarily with the customer component, as it is an obligatory component on the one hand, and on the other hand an element that determines the number of business and the economic value of the store, whether when disposing of it through sale or rent or presenting it as a share in the company, or when looking for credit in the event of a mortgage.

Considering that the customer component constitutes a great economic value and an important element for the survival and continuity of the store, merchants work to protect these customers from any action that would affect them and divert them from dealing with the shop.

From this point of view, this study aims to highlight the importance of the element of customer contact and its adequacy in the formation of the commercial store and any privacy in the protection it enjoys outside the commercial base as a whole.

This study concludes that the element of customer contact, although it represents the strength and pillar of the store, is not sufficient alone in the formation of this store, and does not enjoy special legal protection just as other intangible elements of the store are protected.