دور رجال البيع في التأثير على سلوك المستهلك : دراسة ميدانية بمؤسسة الحاج الطاهر للتجارة و التسويق بالجلفة

Abstract EN

The knowledge study aims at the influence of the salesman in the consumer behavior of Haj Taher Trading and Marketing Corporation (HTC), one of the local institutions working in the field of marketing and finding a solution to the form of regression in the exchange of the organization's products through promotional processes through the use of the questionnaire to surveyconsumers and salesmen and analyze the results through repetitions and calculation of percentages.

The study found that consumer behavior is influenced and influenced in the surrounding environment and that studying this behavior and knowing its objectives and desires serves the consumer parties as well as the institution and helps it to discover new marketing opportunities and in the design of its promotional policies.