دور تفعيل المهارات غير المستغلة و الإبداع كبعد من أبعاد التسويق الرشيق في تعزيز أداء العاملين في الشركات ذات الطابع الخدمي : دراسة مقارنة بين بنك البركة و بنك بيمو في محافظة دمشق

Abstract EN

The study aimed to define the concept of marketing in general, agile planning in general and marketing planning in particular and its importance, and to introduce the concept of performance of the two years, which is a field study on banks (Bemo Saudi Fransi, Al Baraka) in the governorate of Damascus, where (60) questionnaires were distributed to the study community.

It consists of all employees of the private banks (Bemo Saudi Fransi, Al Baraka).

And it concluded that the workers in the banks under study have knowledge of the concept of agile marketing, and there is a relationship between (activating untapped skills and creativity as a dimension of agile marketing) on the one hand and each of (creativity, satisfaction, and job commitment) for workers in the banks under study in the governorate of Damascus.