التصورات الاجتماعية للمرأة حول التسوق الإلكتروني : موقع جوميا Jumia أنموذجا

Abstract EN

This article highlights the social representations about woman's website for online shopping “Jumia”, this empirical study has adopted the descriptive analytical method.

therefore the researcher had chosen as a sample a group of 32 women.

then, it has used the association network as a technic to help in the construction of the social representations, the results were as the following: The social representations about woman's website for online shopping “Jumia” take a positive side and a high behavioral sense and emotional various.