أثر استخدام اصحاب المصلحة لوسائل التواصل الاجتماعي على السمعة : صفحة الهيئة العامة للشؤون المدنية على فيس بوك نموذجا

Abstract EN

The study aims to identify the impact of personal interest of using social media on reputation.

The researchers have taken the page of the General Authority for Civil Affairs on Facebook as a model.

The researchers used the descriptive analytical method and content analysis as study tools.

One of the most important findings was that the page was more interested in publishing news concerning non-Identity Palestinians residing in the West Bank and Gaza more than other interest groups.

Regarding pressure groups of interests, the study also showed that the Palestinians from Gaza living in West Bank are the majority of those who have more influence and who address their issues the most through comments on the page.

They regularly ask for solutions to their unresolved issues and other common issues.

The study recommends that the officials of the General Authority for Civil Affairs page should follow up the complaints of the public in the comments and pay attention to them .There is a need to address the complaints of the public with separate publications to take care of them and work to solve their issues.