العلاقات العامة و دورها في تطوير الصورة الذهنية باستخدام التسويق بالعلاقات

Abstract EN

This research attempts to shed light on one of the main roles associated with the activity of public relations; in which the success of the institutions is linked directly to the extent of their interest in public relations, and this is in order to achieve their goals as a link between the organization and its customers, which is positively reflected in the development of the mental image by using relationship marketing As a strategic direction, from which the following question can be raised: Does public relations have a role in developing the mental image of the organization using relationship marketing?