أبعاد المعرفة التسويقية في تحقيق المسؤولية الاجتماعية : دراسة تطبيقية في شركة آسيا سيل

Abstract EN

The research aims to identify the impact, of marketing knowledge with its dimensions that consist of: (product, price, promotion, distribution) on social responsibility according to a number of its variables represented in (the social dimension, the economic, dimension, the legal dimension, the ethical dimension), and seeks to reveal the role The potential marketing knowledge plays in social responsibility, and for the purpose of applying research from the field side and testing its hypotheses, Asiacell was chosen as a research community, and the questionnaire was used as the main tool used in collecting data related to the field side of the research, and the approach was followed My analytical class, the research sample size in the researched organization reached (50) individuals, and the SPSS statistical package was used for the purpose of conducting the necessary statistical analysis.

Presenters, better awareness of the business environment and an evaluation of the organization's activities and results in order to correct them.