انعكاسات المسؤولية الاجتماعية للمؤسسة على القرار الشرائي للمستهلك

Abstract EN

This article aims to identify the social responsibility of the company and to unveil each of its marketing dimensions, because it is a competitive advantage that the institution incorporates into its marketing policy and the degree of reflection of these dimensions on the decision to purchase from its main reseller, the consumer.

And thanks to a field study by one of the Algerian companies; namely Ramy Food Company, we distributed 100questionnaires to its consumers as a sample for the study, and after using the SPSS 23 in the processing of the data obtains, it was concluded that there is a high commitment to social responsibility in various dimensions on the part of research institution, we also concluded that this commitment has a significant impact on the purching decision of consumers of Ramy Food Company products.