تطور بحوث استخدامات وإشباعات الجمهور

Abstract EN

In this article, the researcher reviews the evolutionary of uses and gratifications research, which came as a response to the absolute influence theories, and contributed to the interest shift from what the media does to the audience to what the audience does with the media while striving- based on qualitative analysis- to provide a chronological description of the most important research, methodological and conceptual developments that took place, scrutiny the efforts and contributions of researchers in this field.

the researcher comes to the conclusion that a remarkable development in the research of the uses and gratification, since its emergence to this day, can be divided into three periods, the first begins in the forties with the first studies that contributed to the founding of this research direction.

the second one starts in the seventies, when research on uses and gratifications emerged as a new stream of thought.

the third period noticeable of research on the uses and gratification of new media, which began in the early 1990s, since the internet has become a mass medium of communication.