التسويق السياسي : المفهوم و الأبعاد

Abstract EN

Political marketing is one of the modern and contemporary terms that researchers and thinkers differed as to what it is, and it is intended to influence individuals and control their behavior and opinions in the candidate, the political party or the entire political process.

Marketing appears in general during the electoral process, which means promoting ideas and programs for candidates and political parties.

And that the success of political marketing requires a set of strategies and tactics based on modern media and advanced propaganda.