التكامل بين المدخل العقلاني و المدخل الحدسي في اتخاذ القرارات الاستراتيجية : مقاربة نظرية

Abstract EN

The aim of this research is to gather, present, and discuss the opinions, ideas and results of some researchers who aim to contribute to the proposal of an integrative model between rational approach and intuitive approach in strategic decision making, focusing on the research work of Mintzberg and Simon.

Determining how a manager can make a strategic decision is a process that is still not fully understood.

There is still a relatively large gap between the rational approach that sees strategic decision making as a logical-analytical procedure based on a series of introductions that leads to results and is viewed as a process based on personal judgment based on intuitive approach