التسويق بالعمولة : إتجاه حديث في التسويق الإلكتروني-مع الإشارة إلى أمازون

Abstract EN

With the increasing interest in the Internet, it has become imperative for business organizations to move from using marketing to E- marketing.

In search of excellence, business organizations seek to apply various methods of E- marketing to ensure the wide spread of their products, maximize their market shares and gain competitive advantages that ensure their survival and growth.

Affiliate marketing is considered one of the innovative marketing methods in the field of e-marketing, so we try in this study to shed light on the concept of affiliate marketing, the date of its emergence and its various strategies and methods with reference to Amazon as having the largest and best affiliate marketing program in the world