المسؤولية الاجتماعية كميزة تنافسية لمنظمات الأعمال-بالإشارة الى تجربة شركة (Ben and Jerry’S)‎

Abstract EN

This study aimed to identify one of the most effective tools for achieving a competitive advantage for business organizations, especially after its endeavors to obtain unique products and services that distinguish it from competitors, corporate social responsibility is a competitive advantage in a mandatory nature, where institutions are required to adopt it Within its business model, to be able to remain in the competition arena, the descriptive analytical approach has been adopted by addressing various scientific references related to competitive advantage and CSR: and determining the relationship between them, then analyzing the program of CSR of (Ben & Jerry) as a groundbreaking experience.