ضوابط الإشهار في التسويق الإلكتروني و عقوبات مخالفها حسب القانون 18-05 المتعلق بالتجارة الإلكترونية

Abstract EN

This research studies the terms of electronic advertising and the penalties for violating it, as stated in the Law 18-05 related to electronic commerce.

The research aims to introduce electronic advertising and marketing and clarify its content, and to highlight the role of electronic advertising in marketing.

It also aims to identify the electronic advertising controls that the Algerian legislator put, and a statement of the penalties that put for violating the prescribed advertising conditions.

One of the most important results of the research is that the Algerian legislator defined the formal conditions that should characterize electronic advertising to be legitimate, and warned that its content must be is not prohibited in the applicable legislation, and referred to the obligations of the electronic resource towards advertising.

As that, the legislator in the aforementioned law set a fine of 50, 000 to 500, 000 dinars for those who violate the specific electronic advertising controls