دور المعرض في التقديم بالصناعة التقليدية و الحرف : دراسة ميدانية في غرفة الصناعة التقليدية-عنابة

Abstract EN

This study aimed to investigate the extent of the role of exhibitions in presenting traditional industries and crafts in the Chamber of Traditional Industry of the state of Annaba In order to promote domestic tourism And make the handicraft sector a distinct sector in the sustainable development of the country.

It relied on the descriptive analytical approach and the case study by conducting an interview with some of the frames.

Where it was concluded that exhibitions are one of the most important promotional means for artisan sales, It contributes significantly to the promotion and revitalization of tourism and sales at the same time.

However, despite all the possibilities, the field of traditional industries is not well exploited.

Therefore, the study suggests the need to make optimal use of these capabilities in order to activate the role of exhibitions to promote traditional industries and crafts in the state of Annaba.