تأثير حقوق الملكية الفكرية على تدعيم تطبيقات التكنولوجيا و التسويق في المجال الرياضي

Abstract EN

This research paper will focus on the close connection between intellectual property rights and sport, it also will describes with more granularity how different intellectual property rights enable different parts of sports economy.

Both through patents encourage technological advances that result in better sporting equipment, trademarks brand and designs contribute to the distinct identity of events, teams and their gear; Copyright-related rights generate the revenues needed for broadcasters to invest in the costly undertaking of broadcasting sports events to fans all over the world.

More broadly, it can be said that intellectual property rights are protective factors for investment in all sport fields.

That's why legislations are interested by promoting intellectual property culture in this fields.

The main issues of this study are summarized in answering the following questions: How can intellectual property rights be used to enhance technologies application and marketing in sports?