خدمات ما بعد البيع و علاقتها بتكرار استهلاك خدمات مراكز اللياقة البدنية بجمهورية مصر العربية

Abstract EN

The research aims to identify after-sales services and their relationship to the frequency of consumption of fitness center services in the Arab Republic of Egypt.

For a sample of consumers of fitness center services in the Arab Republic of Egypt, in addition to a statement of the difference in that according to the two variables of the type - membership period.

To achieve this, the researchers used a questionnaire (after-sales services) and (buy-back behavior) as a tool for collecting data and information from a survey sample of (52) and a basic sample of (504) of consumers of fitness services in the Arab Republic of Egypt.

The descriptive results of the research showed that the calculated (Ka2) value is greater than the tabular (9.49), for all the statements of the two questionnaires, where the calculated (Ka2) value ranged between (9.540: 307.21), which shows that there are statistically significant differences in all the statements.

The results also indicated in the light of the research hypotheses that there is a positive correlation between after-sales services in its axes and the frequency of consumption of fitness center services in its axes, where the value of the Pearson correlation coefficient was (0.630**), which is a statistically significant value at (0.01).