مساهمة المستهلك في الحد من الممارسات التسويقية اللاأخلاقية : دراسة ميدانية لعينة من المستهلكين في ولاية الوادي

Abstract EN

This research aimed to analyze the consumer’s contribution in reducing marketing practices.

to achieve this purpose, we adopted the descriptive and analytical approach.

in the first part, we discussed the theoretical aspect of consumer reactions and unethical marketing practices.

moreover, in second part, we presented the applied aspect on a sample of consumers (n = 158) in the province of el-Oued using SPSS.

the results have shown that there is a high level of unethical marketers’ practices.

however, there is no relationship, neither significant impact nor correlation, between the unethical marketing practices and consumers’ reactions.

furthermore, there are no differences in consumers’ reactions due to variables of gender and age, although there are differences attributed to variables of educational level and function.