إتجاهات الزوجة نحو أنماط الاستهلاك المستدام و علاقتها بإتخاذ القررات الشرائية في ضوء رؤية مصر 2030

Abstract EN

This research aims to study wife’s attitudes towards sustainable consumption patterns and their relationship to making purchasing decisions in light of Egypt’s vision 2030.

The basic study sample consisted of (350) housewives who were deliberately selected from working and non-working housewives and those who had children, and from different economic and social levels of residents in the governorates of Greater Cairo as an urban sample, and the villages of the city of Mahalla al-Kubra in Gharbia governorate as a rural sample.

The research tools included: the general data form, scale of wife’s attitudes towards sustainable consumption patterns, and scale of wife’s purchasing decisions (prepared by the two researchers).

The research used the descriptive analytical methodology.

The research concluded a set of results, the most important of which are as follows: - There are statistically significant differences in each of wife's attitudes towards sustainable consumption patterns as a whole in favor of the urban sample members, working housewives, the longest marriage period, wife's higher educational level, the larger number of family members, and the higher average monthly income.

- There are also statistically significant differences between the mean scores of wives on the scale of purchasing decision as a whole in favor of the urban sample members, working housewives, the longest marriage period, wife's higher educational level, the small number of family members, and the higher average monthly income