التسويق عبر شبكات التواصل الاجتماعي و انعكاساته على بناء قيمة الزبون : دراسة تحليلية لآراء عينة من زبائن متعامل الهاتف النقال موبيليس بالجزائر

Abstract EN

This study aims to highlight the most important implications of marketing through social networks on building the value of the customer, and to achieve the goal of research has been relied on the descriptive approach, through the design of an electronic questionnaire form addressed to a sample of customers of mobile phone customers Mobilis in Algeria, and the sample of the study was limited to 335 singles, which were unloaded in the program statistical package for social sciences S.P.S.S., V/26, the study generally found that the majority of the sample members were satisfied with dealing with Mobilis pages via social media sites, and recommended that mobiles on social media should continue to demonstrate their policies in page security and protect the privacy of customers to enhance confidence in Mobilis pages via social media sites