نحو استخدام الترويج الإلكتروني كأداة داعمة لتنشيط الصناعات التقليدية : دراسة ميدانية بغرفة الصناعة التقليدية و الحرف ورقلة

Abstract EN

The study aims to know the level of use of electronic promotion for a sample of technical craftsmen in the city of Ouargla and how it contributes to the revitalization of artistic traditional industries, The study included a sample of 86 technical craftsmen, who relied on the survey method using samples based on the questionnaireThe study concluded that there is a high level of interest among technical craftsmen in traditional technical industries, as well as their enjoyment of a high level of skills of using electronic promotion, as for the correlation between electronic promotion tools and the activation of technical traditional industries, we found that it is a direct relationship and amounted to (27.

3%), as We found that the website and participation in web communities are the two most influential dimensions on the revitalization of artistic traditional industries among the electronic promotion tools.

s.