مساهمة مفاهيم التسويق السياحي الحديث في ترقية القطاع السياحي

Abstract EN

Given the importance of the tourism marketing activity and its connection with other economic activities, it is necessary to delve into its concepts and analyze its elements in order to develop it in order to serve humanity as a whole, as it is among the basic determinants of the growth and development of the tourism sector, as it helps in the search for the needs and desires of consumers and motivates their tourism motives by introducing them to the capabilities and components of tourism.

which the state enjoys, as this study concluded that tourism marketing is one of the main factors for the advancement of the tourism sector, which has undergone many developments and traces its importance from the role it plays in transforming tourism into a competition arena among all countries of the world and what it brings to countries in terms of capital, investments, source of income or national output and job positions, so the tourism sector has become an important nerve in economic life, and hence this study came in order to discuss the issue of tourism marketing and in order to become familiar with the most important theoretical concepts of the subject.