أهمية التسويق الفندقي في تنشيط السياحة الداخلية في ظل جائحة كوفيد 19 : دراسة حالة المخيم الصيفي الصغيرات ببلدية الثنية ولاية بومرداس

Abstract EN

This study shows the importance of hotel marketing and highlights its most important elements and how it contributes to the revitalization of domestic tourism in the precautionary measures against the Covid-19 pandemic, where we used desk survey to define and interpret some of the terms we used in studying our subject in addition to observing and interviewing for the collection of the necessary data from the institution in question; which was in Seghirat summer camp of Boumerdas province.

The study showed that hotel marketing is of great importance to the purchasing decision of tourists in Seghirat camp in the COVID-19 pandemic.