العوامل المساهمة في تحديد اتجاهات سلوك المستهلكين نحو المنتجات : دراسة ميدانية على عينة من الطالبات الجامعيات نحو اقتناء الحقيبة النسائية

Abstract EN

This study aimed to know the contributory factors in determining trends in consumer behavior towards products from the perspective of university students.

The study was conducted on a sample of 89 female students at the Department of Social Sciences "Ibn Khaldoun University - Tiaret, by applying a questionnaire composed of 07 dimensions: price, color, shape, size, quality, brand, and reference group.

After processing the data based on a set of methods The statistic represented by: percentages, frequency, arithmetic mean, standard deviation, the study concluded that the degree of the seven dimensions of the design varies according to the degree of contribution to determining trends in consumer behavior towards products.