أثر أخلاقيات المزيج التسويقي على رضا المستهلك : دراسة عينة من مستهلكي مؤسسة براندت

Abstract EN

This study dealt with the issue of Marketing mix Ethics, and its impact on consumer satisfaction, it was applied to a sample of Brandt company consumers, trying to assess the degree of impact of this ethics on their satisfaction.

In order to determine this effect, we conducted a field study in which questionnaire to a number of consumers was distributed, and 170 valid questionnaire was retrieved for statistical treatment.

After unpacking and analyzing its data, we reached many results, the most important of which is that there is a positive impact of Marketing mix Ethics on consumer satisfaction.