أهمية اتصال الأزمات في قطاع السياحة : أزمة كوفيد-19 أنموذجا

Abstract EN

The tourism sector operates like any economic and service activity in an environment characterized by movement, change and technological and technological development, and the tourism sector is one of the sectors most affected by political, economic, social and security stability, and as such it is vulnerable to sudden internal and external crises that may plague it at any time.

With the global health crisis known as the Covid-19 crisis, the tourism sector is the most prominent sector affected by the repercussions of this crisis, as it was completely paralyzed after the suspension of transportation of all kinds (land, sea, and air), which caused the stopping of tourist flows between countries of the world.

This accelerated the search for a proper way out of this crisis and work to gradually revive the tourism sector by searching for urgent solutions to face the repercussions of this crisis (Covid-19 crisis).

And because communication is one of the effective means in dealing with and managing crises, many tourist countries have hastened to develop effective communication schemes exploiting various communication technologies, especially virtual reality technologies, as well as the media in the service of tourism during the Covid-19 crisis and thinking beyond Covid-19.