استراتيجيات العلاقات العامة الرقمية في إدارة الأزمات الصحية : دراسة وصفية تحليلية لصفحة الدكتور عيادة عبد الحفيظ عبر موقع الفايسبوك

Abstract EN

This study seeks to highlight the role of digital public relations in spreading health awareness during the Corona pandemic crisis, basing our proposal on monitoring and evaluating the communication strategy that Dr.

official, in order to spread and strengthen health awareness among the Algerian citizen, as a model that shows how to take advantage of the technological development of the means of communication, and employ it in the development of public relations practices and activities.

With highlighting the role assigned to digital public relations in communicating and interacting with citizens in a way that achieves spreading health awareness and education, the researcher has adopted the survey method and the content analysis tool.

I used it extensively at the height of the crisis, as well as its reliance on several methods, including the crisis containment method, which effectively contributed to creating effective communication processes in establishing health awareness, and raising the levels of knowledge of the Algerian citizen, which would curb the societal transmission of infection and ensure the absence of contradiction and provocation.

panic in the audience