جودة الخدمات الرياضية: فلسفة وثقافة؟ أم شهادة وسلوك؟

Abstract EN

Total quality management has become at the present time the talk of the hour in business circles, universities, scientific research centers and international companies of all sizes around the world and even government agencies as well and all service institutions, especially sports ones, in which quality has become an important and essential position, as it is one of the most important vital arteries that are betting on it in developing its strategies and mechanisms aimed at achieving its goals by gaining the satisfaction and loyalty of its customers, whether current or prospective, and maintaining them by knowing the results of the quality of services provided and perceived by its customers and the extent of its impact on their satisfaction.

we will tackle to the scientific standards used in the application of quality standards, in an effort to nurture the mind of the consumer or the customer, which will undoubtedly be reflected in his culture and behavior as a consumer or producer of the service, forcing these parties to continue their quest to develop their services according to the desires, needs, and even expectations of the customer.