دور التسويق المغناطيسي في تدعيم تنافسية شركات التسويق العقاري في مصر

Abstract EN

The purpose of this study is to identify the effect of magnetic marketing in increasing the competitiveness of real estate marketing companies in Egypt.

the descriptive curriculum was used, and a questionnaire was administered to a sample of 100 singles.

the study found several results, the most important of which is that magnetic marketing, with its aspects (advertising message, market division, and media), has a statistically significant influence on the competitiveness of real estate marketing organizations in Egypt.

the study made some recommendations, the most important of which is the need for companies to seek to increase their competitiveness through the development and opening of investment fields in an innovative concept to attract more customers, rather than just trying to compete for parts of the current market with competitors, and the pursuit of magnetic marketing dimensions.

similarly, the necessity of conducting a strategic analysis of the competitive companies' positions through an internal environmental survey of strengths and weaknesses in their practices, as well as identifying the opportunities and threats available in the real estate market, and based on that analysis, the competitive gap is determined by the difference between the realistic competition center and the desired competition center, and then strategic planning to increase securitization.