الاستهلاك الرياضي : مقارنة بين نموذج الاستمرارية النفسية و نموذج سلوك المستهلك الرياضي : دراسة مقارنة

Abstract EN

Sport is a widespread leisure form and always has a significant role in social life in many countries, it is now becoming an important sector of economy and grown remarkably fast over the recent past; obviously, spectators are an important and lucrative aspect of the sport business, Previous research has indicated that sport spectator consumers don't possess the same characteristics.

They not only differ demographic but also they differ in what and how they consume sport related products.

Thus, they will differ in how they feel about the consumption experience; Thus marketers must study sport consumption models to allow for better understanding and a good diagnosis of a sports market.