الابتكار التكنولوجي الأخضر ودوره في تعزيز استدامة المؤسسات الاقتصادية : شركة تويوتا نموذجا

Abstract EN

The current study aims to knowing both of green technological innovation and the sustainability of economic enterprises and to identify the relationship between their dimensions relying on descriptive and analytical methods.

it was concluded that the application of creative ideas to develop the operations of the enterprise sand its products in fit with the environment and preserve its natural resources is the best way to achieve sustainability and enhance it.

the act that was relised by Toyota motor corporation as a realistic model has confirmed that the environmental approach is a profitable trend that ensure the sustainable future for the enterprises that initiate its adoption.