ترقية الاستهلاك المستدام للحشود وفق مقاربة التسويق الكلي: دراسة حالة ممارسات نادي كرة القدم الأكثر خضرة في العالم-فورست جرين روفرز

Abstract EN

The study aims to seek on the increasing interest in environmental issues, increasing consumers’ awareness and their orientation towards green products that meet their needs and desires without harming environmental resources, and in the orientation of countries and institutions towards micromarketing based on green technological innovation in order to promote sustainable consumption, in addition to affecting the collective participation of individuals in enterprise environmental behavior through green marketing based on space and place.

this research paper highlights the knowledge associated with green technological innovation and its role in activating the trend towards green marketing, while highlights light on a case study on the practices of the world’s greenest club in “forest green rovers” and the role played by promoting sustainable consumption of crowds.